In the north, two small, sandy and rocky coves, Cala del Tio Ximo and Cala Almadrava, are perfect for diving and more private swims.
These are followed by the bustle of the beach promenade at the popular Levante Beach, which has many services and a lively atmosphere year round.
South of the port, Poniente Beach competes with Levante Beach in terms of beauty and services. Thanks to the locations of both beaches, both enjoy sun in winter and summer. Both beaches are linked by an area that runs to the historic centre. Cala de Mal Pas is another place of interest, and opposite is Benidorm Island, which is paradise for scuba divers.